GST invoice format for marketing agencies
Agency invoices commonly combine a monthly retainer with pass-through ad spend, and the two need to be shown separately. Here is a free gst invoice format built for marketing and advertising agencies. Download it in Excel, Word or PDF, or copy the sample below.
Sample gst invoice format for marketing agencies
Tax invoice
| Description | Qty | Rate | Amount |
|---|---|---|---|
| Social media management, October | 1 | ₹35,000 | ₹35,000 |
| Performance marketing management fee | 1 | ₹20,000 | ₹20,000 |
| Creative design, 12 posts | 12 | ₹800 | ₹9,600 |
- Subtotal
- ₹64,600
- CGST 9% + SGST 9% (same state)
- ₹5,814 + ₹5,814
- Total
- ₹76,228
Sample figures only. 18% GST is shown as a typical rate for services; use the rate that applies to you. For another state, charge IGST instead of CGST and SGST.
The Excel file has working formulas, so you can change the quantities and rates and the totals update.
What to put on a gst invoice format for marketing agencies
Along with the usual header, numbering, dates and totals, marketing agencies should add:
- Month or campaign period
- Retainer versus ad-spend lines
- Platform names (Meta, Google)
- Approved creative or deliverable count
Tips for marketing agencies
- Keep management fees and ad spend on separate lines, so the client can see what you earn.
- Say how many posts, ads or reports the retainer covered that month.
- Advertising services are commonly shown under SAC 998361 at 18% GST.
Stop retyping this every time
FINTY keeps your clients and items, numbers every invoice, adds CGST, SGST or IGST for you and sends the PDF on WhatsApp. Free plan available, with a 30-day trial of everything.
Start freeAlso: GST calculator · HSN and SAC finder
Questions
How should an agency invoice ad spend?
Show the management fee and the ad spend as separate lines. Whether ad spend is a pure reimbursement or part of your supply depends on your arrangement, so ask your CA.
What must a GST invoice for marketing agencies contain?
Your name, address and GSTIN, a unique invoice number and date, the client's details, a description of each item with SAC or HSN code, the taxable value, the GST rate and amount (CGST and SGST, or IGST), and the total.
Can I create this in FINTY?
Yes. FINTY numbers your documents, adds the right CGST, SGST or IGST, keeps your client list and sends the PDF on WhatsApp. There is a free plan and a 30-day trial.