Marketing Strategy

Today’s businesses set themselves apart not by the quality of the product or its price, but by the quality of the experience they provide to a customer. And since customers are leading a large part of their lives online, the experiences they are served are also increasingly digitised.

Fint Y’s online strategy structure is a journey in itself.

• We understand our clients thoroughly with the help of stakeholder sessions. Our team finds out what makes you tick with customers, what makes you falter, as well as your goals and objectives.
• Next, your competitors bear the brunt of our forensic analysis. Learning how rivals operate and create their own customer experiences is vital to chart a unique course for any brand.
• Then, we figure out who your core audience really is. Demographics, attributes, and characteristics are examined minutely, profiles of various customer types are developed, and their needs and wants are precisely identified with data-driven insights.
• Any digital marketing company can deliver a strategy, but we are one of the few who pursue a multi-disciplinary approach when it is formulated. Experts in design, UX, and content come to the drawing board to build a strategy that can tackle every imaginable scenario or problem — to convey your brand in a powerful story, consider a brand’s visual aesthetic, etc.
• Finally, it is time to unveil, clarify, and implement the strategy. Our team stands up to explain the thought process behind every major decision, clarify doubts, and set the wheels in motion.