Modern consumers are buried under an avalanche of ads looking to grab their attention. As a result, they are judicious with the trust they place in brands. In order to cut through the noise, your brand needs vocal proponents with large followings of their own — a particular specialty of influencers.
As influencer marketing has achieved mainstream appeal, companies have rushed to sign up as many influencers possible. We don’t subscribe to this quantitative approach. Instead, we help identify personalities that match up well with your brand’s values, that epitomise the philosophy your company was founded upon. By setting up the right connections, Fint Y develops strong relationships to squeeze out superior performance.